Saladstop! joins the Singapore coffee hypeAli Irawan
Flash Coffee, Singapore’s new grab-and-go coffee chain, today announced it launched a new ‘shop-in-shop’ partnership with SaladStop!, Singapore’s leading chain of salad bars. A first pilot of this new retail format will open in One George Street in CBD on Monday 8th February, offering an all-in-one curated F&B experience that combines affordable specialty coffee with freshly prepared salads to meet the demands of increasingly price and health-conscious Singaporeans.
The initiative was born out of Flash Coffee’s grab-and-go focus in setting up small cost-optimized coffee shops, and Saladstop!’s emerging interest in elevating the overall customer experience and optimizing their offline presence in light of lower foot traffic.
“The pandemic has certainly put a lot of pressure on traditional retailers. At the same time, it has also encouraged us to adopt a fresh perspective”, says Ignacio Llado, Managing Director of Flash Coffee Singapore. “Conventionally, we associate one real estate unit to a single retail experience. As an innovative brand, we like to challenge the status quo and with our new shop-in-shop partnership we are pioneering a new retail format for the new norm, offering world-class coffee in a world-class salad bar. ”Simply put – the best of two worlds”, he added.
By joining forces, the two brands are now able to offer an all-in-one F&B experience to customers. Saladstop! will serve a freshly prepared breakfast & lunch menu made up of wraps, salads, grain bowls, egg-white pots & oatmeal porridges, ideal for the health-conscious working crowd; while coffee enthusiasts will be able to explore the wide range of Flash Coffee’s innovative drinks menu, brewed from 100% specialty grade arabica coffee beans and curated by World Latte Art Champion Arnon Thitiprasert & Indonesian Latte Art Champion Robby Firlian. Not to forget some of the all-star local on-the-ground baristas – including Alif Badri (Singapore Aero Press Champion) and Muhammad Nabihan (Singapore Brewer’s Cup Finalist), who will personally be there to freshly prepare the coffee and decorate it with the occasional latte art.
Saladstop is far from new in Singapore. Well established for more than 10 years and with outlets in some of the most prime real estate locations, it is the leading healthy food stop in the city. In contrast, Flash Coffee has recently emerged as a new player in the F&B scene – disrupting the coffee industry with its award-winning specialty coffee menu at affordable prices. Flash Coffee’s menu offering is unlike anything in the Singapore market, with drinks ranging from timeless essentials (e.g. Long Black, Cappuccino, Flat White) to unique Coffee & Non Coffee Signatures (e.g. Melaka Latte, Avo Latte, Lychee Espresso Soda, Nutella Hot Chocolate).
Flash Coffee One George Street (In Saladstop)
Address: #01-01 One George Street, Singapore 049145
Mon – Fri: 8am – 7pm
Sat – Sun: Closed
Launch Promo Details:
Buy 1 Get 1 on all drinks (starting at $2.50) from 8 – 11th February at 1 George St
About Flash Coffee Singapore:
Flash Coffee is a tech-enabled coffee chain, blending an award-winning coffee menu with affordable prices available in-store or via delivery.
Already operating in Jakarta, Bangkok, and Singapore and backed by Rocket Internet (known for incubating the likes of foodpanda, Lazada, Zalora, and more), and Delivery Hero, a global multinational in the online food-delivery space covering over 40+ countries, the company has aggressive plans to expand to other prominent locations in Singapore and has the ambition to become one of Asia’s largest coffee chains.
The Singapore office of the innovative coffee brand created by founders David Brunier and Sebastian Hannecker is run by Managing Director Ignacio Llado.
Since 2009, SaladStop! has ventured into the food scene as a revolutionary movement towards health and well-being. The motto EAT WIDE AWAKE, wants people to be more knowledgeable about the food they eat. With a vision to become the world’s leading nutrition, health, and wellness company, SaladStop! is pioneering a food movement that believes in the basic human right to truly eat well.