NEWS

First coffee chain with in-app delivery integration in Singapore, enabled at majority of Flash Coffee stores islandwide

Singapore, 19 January 2022 – Flash Coffee ushers in 2022 with an exciting tech development, launching in-app delivery via the official Flash Coffee app in Singapore. The fast-growing start-up is the first coffee chain rolling out in-app delivery locally, and continues to blaze towards its mission of making its award-winning menu of affordable, specialty coffee easily accessible to all.

With a simple swipe on the Flash Coffee app’s main page, customers can now opt for Delivery as an additional option to Pick-Up, and get their favourite beverages delivered straight to their doorstep. Coffee prices start from S$2.80 for a small Americano. Flash Coffee’s in-app delivery integration is enabled at 23 stores and counting across the island, and comes from a partnership with pandago, foodpanda’s on-demand express delivery service. 

“We are very excited to announce that we now offer door-to-door delivery directly from the Flash Coffee app! Powered by foodpanda’s pandago, we are one big step closer to making our specialty coffee as accessible as possible while catering to our customer’s ever-evolving lifestyle needs”, shared Sahil Arora, Managing Director of Flash Coffee Singapore.

“We are incredibly proud to be the first coffee player in Singapore to offer this best-in-class delivery experience through our own app as an additional use case for our customers. Launching this feature is a major strategic achievement for us as a fully tech-enabled company and paves the way for numerous customer experience improvements via technology in the future. Given the strong user adoption since our soft launch just a few weeks ago, we are excited to roll out the feature across the rest of our APAC markets shortly”, added David Brunier, CEO and Founder of Flash Coffee.

“foodpanda has always been about delivering convenience, and we are taking it up a notch by driving the deliveries of all Flash Coffee orders in Singapore. With pandago, Flash Coffee can now tap on our reliable fleet of riders and advanced algorithm dispatching systems to satiate customers’ cravings for their favourite Flash Coffee drinks in the shortest time possible. Now, there’s no reason not to give in to that Flash Coffee thirst!” said Sukhdeep Singh, Director of Strategic Partnerships, foodpanda Singapore.

Customers can collect points on Flash Coffee’s loyalty programme for in-app delivery orders, which they can redeem for free or discounted products. These points will help in levelling up on membership tiers, which are connected to additional benefits like free products, limited edition merchandise, and invitations to exclusive events. In-app delivery will also be incorporated in the “Challenges” feature in the near future, where fans will get additional rewards and points for completing fun, engaging tasks.

From now until 31 January, customers can get complimentary in-app delivery on the Flash Coffee app with minimum orders of $10.

For more information on Flash Coffee’s menu and locations, please visit https://flash-coffee.com/sg/.

Editor’s Note: In-app delivery radius varies store-to-store.

---

About Flash Coffee
Flash Coffee is a tech-enabled coffee chain that serves an award-winning menu of high-quality drinks at affordable prices. Its unique coffee menu curated by World Latte Art Champion Arnon Thitiprasert sets it apart from conventional cafes and quick service brands. Customers can use the Flash Coffee app to pick up orders from any of its 31 iconic yellow storefronts, or opt for delivery to their doorstep.

Launched in 2020, Flash Coffee now operates in seven markets across Asia Pacific – Singapore, Indonesia, Thailand, Taiwan, Hong Kong, South Korea and Japan, and is set to launch in more markets in 2022. Flash Coffee is backed by Rocket Internet, Delivery Hero, White Star Capital, Global Founders Capital and Conny & Co.

Check out the full list of outlets in Singapore here.

Follow us on social media for the latest updates:
LinkedIn: @Flash Coffee
Instagram: @flashcoffee_sg
TikTok: @flashcoffee_sg
Facebook: @FlashCoffeeSingapore

#DareToBeDifferent #FlashCoffeeSG